Fundamentals of User Experience Design (UXD)

The Fundamentals of User Experience design course explores user experience design (UXD) – its basic elements, the variety of tools used and the different approaches to creating, modifying and documenting it.

Students were tasked with creating a fictional representation of one of the target customers for a company of their choice. The Persona depicted below captures the millennial target audience for Adidas, one of the largest sportswear manufacturers in the world.

The final assignment was to create a user experience brief and functional specifications for a new website. The fictional client was VisoCast, a startup company launching a new content streaming platform.

Downloads
Functional Specifications Document
User Experience Brief